My Personal Branding
Completed in October 2025, this marks the first project for my senior capstone exhibit.
Overview
THE DRAWING BOARD
The next step was creating a pattern using the letters in my name. This pattern would be used for my envelopes.
Drawn by bright colors and expressive shapes, it was important for me to experiment with these. After lots of sketching in my notebook and Adobe Illustrator, I liked the idea of a single shape making up each letter in my name. I wanted to play around with the opacity and create new colors as I layered each shape to create the letters. I experimented with creating different patterns and layouts for my business card.
COLOR PALETTE
#f77989
#388bba
#ffe93f
#ff6d00
Opacity 80%
Opacity 50%
Opacity 60%
Opacity 50%
FINAL DESIGNS
My final designs incorporate a mix of playful and more uniform letters. My primary logo I put on my business card, with the side providing my information.